Ensure Your Label Is Protected: Different Types Of Label Coating

In the competitive market industry, the look of a product and how it feels in a shopper’s hands can make or break a sale. Since labels are often an initial introduction of the product to the customer, labels play an important role in conveying brand identity. A stunning label design can contribute a lot in growing the business, while cheap labels can do the opposite. If the label is not looking professional before it reaches the customer, all your hard work will be put to waste. Thankfully, there are solutions such as label lamination that can be included in your label printing in Brampton to help you protect your investment.

There are different label coatings that you can choose to add to your label printing project to enhance your label design and also protect your label. Each type of coating helps in protecting your label from scratches, scuffs, fading, liquid damage, and other threats while adding to the overall look of the labels. Let’s take a quick look at how each of these works and benefits your business.

UV coatings

In this technique, a special liquid coating is used on the labels and then cure it using ultraviolet light to form a protective shield over the labels. This works similar to how sunscreen protects our skin from sun rays. The UV coating helps keep the colors and images intact on your labels and prevent them from fading for a long time.

Aqueous coating

Like in a UV coating method, in aqueous coatings a special solution is used to protect the labels. This solution is a clear, water-based varnish that can be air-dried quickly to seal off the label materials from potential damage. It provides a high-matte or gloss surface that deters dirt as well as fingerprints. The aqueous coating can improve the durability of your label and also make it look more beautiful.

Satin, Gloss, and soft-touch coatings

While aqueous and UV coatings differ in terms of the procedure applied to cure the labels, satin (matte), gloss, and soft-touch coatings imply the finishing effect of a coating on the label. Satin coating, also known as matte, works to cut out most of the shine and create a flatter look to make the different design elements on the label pop. The gloss coating adds a smooth and shiny look to the labels and the soft-touch coating works to add a soft textural element to the labels.

Enhance and Protect Your Labels

Regardless of what type of product you are selling, investing to protect the labels of your products is definitely worth it. If you are looking for label printing in Brampton and want to ensure your product labels are of quality and well-protected, then the printing experts at Indigo Pint can help you ensure that. At Indigo Print, we can guide you through each label printing procedure, including laminating and applying varnishes to protect and improve your designs. Feel free to contact us. Our experts are ready to work with you and decide on the best ways to exhibit your products.